17th-19th Febuary 2016, EXPO Kraków

Mobile Trends Conference & Awards



Mobile Trends Conference

We would love to invite you to the 5th edition of Mobile Trends Conference, which will take place from 17th to 19th February 2016 in Krakow. Mobile Trends Conference spans over the course of three days full of knowledge, new solutions and inspirations – over 30 lectures that add up to about 15h of pure knowledge! It's a chance to hear speakers from Poland, from the best companies in IT industry! This is also a great opportunity for networking – we are estimating that our conference will be attented by 300­400 participants each day! Come and meet interesting people. You have to be with us!



To end of registration
ticket price 450 PLN per day!
Only for:

Registration

Business Day

17th February

Mobile marketing, m­commerce, m­payment, m­learing or mobile advertising – these are the main topics for Business Day. No matter if you are manager, boss or just passionate of mobile solutions ­ come and see the newest trends and listen to fascinating case studies.

Inspiration Day

18th February

Are you looking for inspirations? Maybe motivation? This day will etch in your memory for sure! The very best speakers form Poland will provide an amazing portion of inspiration, which will prove to be useful and motivating for everyone. We are inviting both developers and marketers.

Development Day

19th February

Are you creating mobile websites or applications? Are you an expert at programming for Android, iOS or Windows Phone? Explore the newest trends of creating mobile websites and applicatons. We are inviting developers, as well as marketers, who want to take a peak at the technical side of the mobile world. All presentations that day in English!

What can you expect?

  • The best speakers from Poland
  • Over 30 lectures
  • Great amount of konwledge and inspirations
  • The most interesting case studies
  • Wonderful networking
  • Mobile Trends Awards Gala
  • Unforgettable networking party
  • Interesting people, talks and new acquaintances
  • Inspiration, motivation, development

Mobile Trends Awards

Mobile Trends Awards are given annually by contest commitee which consists specially invited experts from both IT and mobile technologies fields. The fourth edition of Mobile Trends Awards gala will take place on 12th February 2015, as a part of the Mobile Trends Conference.

More info

Program

Click on the presentation topic to read more information.

Business Day

17th February

8.00 – 9.00 registration
9.00 – 9.15 Inauguration
9.15 – 9.45 Krystian Kolondra - Mobile ecosystems, it future and interactions.

The world of mobile ecosystems is getting more complex, but at the same time it's more and more dominated by big players. How does it impact user experience, developers and the future of mobile market?

9.50 – 10.20 Adrian Kielich - Mobile on both sides of the Oder river.

Objective and subjective look on the state and development of the mobile market in Poland and Germany from the perspective of the person managing leading mobile agency on both markets.

10.20 – 11.00 Coffee break
11.00 – 11.30 Łukasz Kuc - Success in Polish mobile (IKO case study)

How to design a mobile app so the users would want to use it. What to pay attention to while designing the app so it is useful and functional.

11.35 – 12.05 Anna Gruszka, Norbert Mazur - How many taps you need to order a pizza?

Presentation tackles methods and approaches that are unique to mobile marketing and are maximizing online sales. It will explain definitions connected to m-commerce and consumer behavior in mobile.

12.10 – 12.40 Monika Mikowska - Future of mobile apps.

Users' approach to mobile applications has changed very significantly. How, then, should we change our approach to designing and developing mobile apps?

12.40 – 13.40 Lunch break
13.40 – 14.10 Artur Brzyski - Enterprise Mobile Apps. This is only a top of the iceberg!

Mobile devices have revolutionised the modern workplace. Basic features of smartphones and tablets, though they are useful, slowly become insufficient. Enterprise Mobile Apps are the answer to employees needs.

14.15 – 14.45 Michał Giera - Davy Jones and his smartphone, piracy in the mobile market.

Piracy has a long and rich history on the desktop. Today both approach consumersand creators, is completely different than 5-15 years ago. But as I look at the mobilemarket? What lessons developers already drawn the mobile behavior of pirates and what steps can we expect?

14.50 – 15.20 Paweł Jakub Dawidek - Managing sensitive data in applications - mobile platforms security analysis.

Presentation will show the history of using mobile technologies based on our experience with online/mobile banking as well as analyze and compare security of mobile platforms.

15.20 – 15.50 Coffee break
15.50 – 16.20 Magdalena Grochala, Łukasz Majewski - Why do I need another application!?

How in communication in the era of mobile we can use applications that we already have on our phones.

16.25 – 16.55 Przemysław Frączek - 3 expensive mistakes when creating mobile apps for business.

Through 3 stories we will show how to effectively utilize developers? time and creativity while working on mobile apps with designers.

17.00 – 17.30 Vera Pershina - From booking to itinerary planning and sharing - how mobile travel apps are changing the tourism market.

The majority of travel-tech companies investment is going into mobile. Improved functionalities are making a much more compelling value preposition for the user whose needs areconstantly changing. So let’s see how exactly.

17.30 – 17.45 Closing words

Inspiration Day

18th February

8.00 – 9.00 registration
9.00 – 9.15 Inauguration
9.15 – 9.45 Maciej Budzich - Digital Influencer - how to pinpoint, verify and start working with opinion leaders.

Blogger, Vlogger, YouTuber, Twitter personality, Viner, Snapchatter? It’s not that important which online platform does an influencer utilize. What matters is your ability to reach him and establish a relation, which will help you to promote your brand, idea or product.

9.50 – 10.20 Adam Kornacki - Electronics or mechanics? What do we use more often while traveling by car.

-

10.20 – 11.00 Coffee break
11.00 – 11.30 Paweł Sala - Work life balance -How to live effectively.

These days we are surrounded by terabytes of data that come at us at the speed of light. At the same time, our personal and professional ambitions are at a level unknown to previous generations. But the day still only has 24 hours and we should use that time to organize our lives the best way we can.

11.35 – 12.05 Robert Rachwał - What a boy dreams about on a snowy, December day - a story of passion.

A story of a little boy whose passion was music. Using his example and 7 different stories I'll tell you why passion and commitment are crucial in life. This one's about how to discover your passion and how passion can change lives.

12.10 – 12.40 Olga Kozierowska - To live like cat and dog. What we should know about each other in our workplace.

Pink and black. The power of stereotypes. Independent, dependent and interdependent ME. Communication styles. What you should be aware of.

12.40 – 13.40 Lunch break
13.40 – 13.50 Piotr Koźniewski - What more with that mobile? The Google Tango Adventure. Case study.

After being invited to Google Tango workshops in San Francisco, we had an opportunity to present our ideas and visions. Contribution of world's greatest hardware firms in this project predicts its importance for whole mobile world.

13.50 – 14.00 Kamil Stanuch - Connect the dots. What mobile apps tell us about smartphone users. Case study.

Who shops at Lidl? Are parents choosing cars over public transport? How do customers who use coupon apps differ from those who don?t? Intriguing insights about mobile users from analysing 0.5 mln users for over the last 6 months.

14.00 – 14.10 Robert Stolarczyk - Studies maps of heat as a way to optimize the conversion of a mobile page - case study.

During this short case study will present the results and impact of the research clicktracinkowych in the form of heat map. The result of the research is to learn how to preserve user using the mobile device and the mobile version.

14.10 – 14.20 Grzegorz Jachowicz - Case study of effective and contextually matching campaign in applications Gazeta.pl group.

Case studies of successful advertising campaigns in applications Moja Ciaża, Gazeta.pl Live and Sport.pl Live.

14.20 – 14.30 Monika Mikowska - How the application for PSMM was not created?

Everybody wants to have a mobile application. How to learn if a company should really have one? This presentation is about how much of a good properly carried out research with the target group can bring and how important analysis of existing client’s business strategy is.

14.30 – 15.00 Barbara Ostrowska - Spare parts for Smith - 3D printing in medicine.

New solutions and resalts of 3D printing in the medicine. 3D printing applications in a Polish example. 3D printing advantages and disadvantages in medical procedures. Custom made Bioimplant, individualized bioimplant creation.

15.00 – 15.30 Coffee break
15.30 – 16.00 Michał Kracik - Extreme Design and the smallest spacecraft.

More than 46 years ago Man did something long considered impossible, putting first steps on the Moon. Where will the future lead us? What do we still need to survive the extreme environments of outer space? And why it is so crucial to explore new frontiers?

16.05 – 16.35 Marcin Piątkowski - JIVR | Story. From novice to industry trendsetter.

Cities we live in are transforming at an unprecedented rate, never experienced in mankind history: estimates show that by 2050, 86% of the world will be urbanised. JIVR addresses issues faces by inhabitants of overpopulated cities.

16.40 – 16.50 START-UP - Mobile Trends Awards.

16.50 – 17.00 Closing words
19.00 – 21.00 Gala MTA
21.00 - 01.00 Networking party!

Development Day

19th February
(lecture in English)

9.00 – 9.30 registration
9.30 – 9.45 Inauguration
9.45 – 10.15 Karol Kalisz, Vitaliy Rudnytskiy - Mobile in IoT Context ? Mobile Applications in "Industry 4.0".

How mobile helps in implementations of business requirements in IoT. A view on use cases and infrastructure for IoT.

10.20 – 10.50 Marek Serafin - The Internet of Hacked Things.

The Internet of Things is extending everyday. But connecting objects increase new risks. How can we avoid ending up in the Internet of Hacked Things?

10.50 – 11.30 Coffee break
11.30 – 12.00 Matteo Crippa - ResearchKit - an open source framework by Apple for medical research.

During early 2015 Apple has released an awesome open source framework to allow researchers and developers to create powerful apps for medical research and clinical trials. Are you ready to improve the framework with a pull request and help other people’s life?

12.05 – 12.35 Paweł Dudek - Behavior Driven Development.

Building apps is hard. But preserving existing functionality when adding new one is even harder. In this talk you'll learn how you can avoid breaking existing code by leveraging behavior driven development.

12.40 – 13.10 Marcos Placona - Contextual communications and why you should care.

Communication is the key to everything. In this talk I will show you some common scenarios where totally fail to do just that. We will then look at some ways we can avoid that and bring context back onto our applications.

13.10 – 14.10 Lunch break
14.10 – 14.40 Konrad Dzwinel - Web app development in 2016.

Last year web browsers gained many possibilities which changes completely the way we develop Internet apps. 60 frames per seconds, push notifications, offline mode support and background synchronisation are now reality - this gives birth to progressive web apps.

14.45 – 15.15 Boydlee Pollentine - Not So Risky Business - Creating Effective MVP's.

In this session we'll talk about how to create effective MVP's by understanding the customer requirements, aligning KPI's with your technical prowess and how to think outside the development circle and consider the bigger picture.

15.20 – 15.50 Dario Incalza - Mobile application security, is it worth the risk?

We take a look at the threat landscape that mobile applications face today and an effective risk management to deal with that landscape. We will take a look at how hackers attack mobile applications and what we can do to counter these attacks.

15.50 – 16.15 Coffee break
16.15 – 16.45 Krzysztof Ścira - REAL testing of hybrid mobile apps.

Hybrid mobile apps working on Cordova / Phonegap are very difficult to testing. Krzysztof will show new tool for hybrid mobile apps - "Cordova Testin9". Presentation about common problems with UI testing and solutions for them.

16.50 – 17.20 Alexander Shitikov - Cross Platform Mobile Development. Business Logic for mobile applications.

We will discuss how to build your application on the top of cross-platform technologies using advantages of few languages. We will deep review UI and business logic and think how to make a bridge between them.

17.25 – 17.55 Anton Sakharov - The risks you take when develop cross-platform apps using HTML5.

Technologies like PhoneGap, Xamarin and other cross-platform frameworks may be a great choice for your project. But you should be aware of the risks you take: framework lock-in, compatibility issues, easy reverse engineering etc.

17.55 – 18.10 Closing words
22.00 –Official After party in CHOICE club ul. Floriańska 15 - check morehttps://www.facebook.com/events/1536968689948509/

Venue

The International Exhibition and Convention Centre EXPO Krakow is the one of the most modern trade and conference centre in Poland. The main advantages of this new facility are its multifunctional character and good location. The large (13 000 sq. m) open space, including 9 000 sq. m of exhibition space, will successfully accomodate for almost every event ­ trade fairs, exhibitions and conferences.

International Exhibition and Convention Centre

EXPO Kraków

Galicyjska Street 9

More details

    Organizatorzy:

    Partner strategiczny:

    Główny sponsor:

  • pko

    Sponsorzy:

    Patronat honorowy:

  • Prezydent Miasta Kraków
    Jacek Majchrowski

  • Marszałek Województwa Małopolskiego
    Jacek Krupa

  • Polska Agencja Rozwoju Przedsiębiorczości

  • Ministerstwo Rozwoju

    Patronat merytoryczny:

    Patroni medialni: